The strategic direction of new media and its role in building the value system for Al-Warith and Al-Kafeel Scouts from the perspective of their leaders

Abstract

  The research study aims to construct a scale for the strategic orientation of new media among the Al-Warith and Al-Kafeel scouts from the perspective of scout leaders. The researchers used the descriptive methodology with the survey approach. The research sample was selected using the (purposive) method, with a total of 185 leaders subjected to the experiment, representing (91.79%) of the population. The most important conclusions of the study were the clear analysis of the strategic orientation of new media and the identification of the technological tools used by the scouts, which have a clear role in enhancing the value system. The researchers recommended providing advanced scientific solutions to communication problems with scouts and youth in general, by moving away from traditional awareness programs that lack appeal.