University of Basrah as a model for sustainable sports and enhancing national identity in light of digital transformations
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Abstract
The study aims to analyze how sustainable sports activities contribute to consolidating national values and enhancing community belonging at the University of Basra, in line with its cultural and social specificities. The study seeks to propose effective strategies for investing modern technology and digital transformations in developing the sports sector at the University of Basra, which contributes to achieving sustainable development. The study community represents professional and amateur athletes, sports team coaches, local sports officials and club administrations. School and university students, and local community members interested in sports). The researchers concluded that the results showed a strong statistical significance for sustainable sports on enhancing national identity at the University of Basra. The researchers recommend developing sustainable sports programs that focus on enhancing national identity
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