Designing a sports venue productivity model based on urban branding in Iraq

الشريط الجانبي للمقالة

منشور: Jan 15, 2026
DOI: https://doi.org/10.55998/jsrse.v36i1.1010

محتوى المقالة الرئيسي

Haider Jabar Nahi
Mazandaran University / Faculty of Physical Education and Sports Sciences
Masoumeh kalateh seifari
University of mazandaran, Faculty of Physical Education and Sports Sciences

الملخص

This research addresses the challenges faced by Iraq's sports facilities due to political instability, security issues, and economic dependence on oil. It aims to explore solutions for optimizing sports venues to support urban branding. A qualitative approach was used, gathering data from 21 experts, including sports facility managers, officials, coaches, athletes, and citizens. Interviews were conducted, and the data analyzed using MaxQD E software. The findings highlight various factors influencing the effectiveness of sports facilities, such as branding, tourism development, cultural revival, technology, social responsibility, economic value, and service quality. The research concludes that improving sports venues can enhance social and economic development, ultimately contributing to urban branding in Iraq

تفاصيل المقالة

كيفية الاقتباس
Jabar Nahi, H., & kalateh seifari, M. . . . . . (2026). Designing a sports venue productivity model based on urban branding in Iraq. مجلة دراسات وبحوث التربية الرياضية, 36(1). https://doi.org/10.55998/jsrse.v36i1.1010
إصدار
مجلد 36 عدد 1 (2026)
القسم
Articles
Creative Commons License

هذا العمل مرخص بموجب Creative Commons Attribution-NonCommercial 4.0 International License.

Crossref
Scopus
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Europe PMC

المراجع

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